Dallas Fashion Project

Items

• Advertisement: Neiman-Marcus Company 1960
  This image is a Neiman-Marcus Ad posted in the 135th Volume, 1st Issue of Vogue Magazine. It depicts ideal beauty standards for women at the time.
• Test Bowtie
  Test image
• 1960s New York
• Marcus Family at the Opera, 1936
  A family portrait of the Marcus family, with Carrie Marcus Neiman at the left, at the Grand Opera in Dallas
• Neiman-Marcus Logo
  Script Logo
• TFC Dress 4 - Test
  Test Image
• TFC Dress 3 - Test
  Test Image
• TFC Dress 2 - Test
  Test image
• TFC Dress 1 - Test Image
  Test Image
• Neiman Marcus History, 1982, KXAS
  Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story.
• Photograph of Clarence "Captain" White, maitre d' at Neiman Marcus Zodiac Room
  Headshot portrait of Clarence White, maître d' of Neiman Marcus Zodiac Room, visible from the chest up, wearing a dark-colored tuxedo. White is holding a tray with wine glasses on it. A small lamp and an indistinct figure can be seen in the background.
• Exterior, Neiman Marcus
  Photograph of the exterior of Neiman-Marcus department store in downtown Dallas, Texas. Two women can be seen exiting the department store carrying their bags, while the doorman holds open the door for the ladies with more shopping bags in hand. Their driver is seen waiting in a Rolls Royce that is parked in front of the department store.
• Ignaz Gorischek - 24 - Work after Neiman's at Callison RTKL
  Worked with design and architecture firm that had worked with during time at Neiman-Marcus, decided to deliberately work in a design firm, was not a good fit, started independent company
• Ignaz Gorischek - 23 - Moving on from Neiman-Marcus
  Knowing when you aren't willing to grow in the direction of change, deciding to leave with fond memories rather than leaving bitter, Derrill Osborn left at "top of his game" and said that's exactly why he wanted to leave then, wanted to leave feeling good about it, "the show always comes to an end"
• Ignaz Gorischek - 22 - Learning about Neiman-Marcus
  Reading Stanley Marcus's books, listening to other people's stories, absorbing to learn points of reference, importance of storytelling and learning about company and people, "you have to be confident in who you are to share"
• Ignaz Gorischek - 21 - Lessons from the past
  "The simple things have always mattered," importance of human interaction, customer service, know about the product being sold, humility and professionalism, Sewell Automotive Group modeled after Stanley Marcus and successful because of professional salespeople, wants Neiman-Marcus did in the past and "I wish they would start doing magical things," digital is important but "socialization is something we all desperately want"
• Ignaz Gorischek - 20 - Community spirit and brand loyalty
  Neiman-Marcus as aspirational brand, even humble products were branded and made it so "Neiman-Marcus could be part of my life," offers great experiences and then became more accessible as people worked their way up, a give and take rather than the "take" that's prevalent today, Neiman-Marcus not doing that anymore and has hurt brand loyalty, no longer same DNA as "old guard" has left, "we as individuals became the DNA of the company; when we as individuals started leaving the DNA started changing," "I don't go into Neiman's much anymore"
• Ignaz Gorischek - 19 - "Paid to play" and Christmas windows
  Crawl tubes amazing to watch people everyday after work, windows were always unique but holidays were always most special, enjoyed reinstating holiday trees in the Palladian windows (Stanely Marcus tradition of trees ended in 1960s), would work on trees up to a year in advance, HGTV holiday tree coverage several years in the 1990s and early 2000s to follow concept and making, importance of starting traditions, created "City Lights" event that drew around 40k people with Santa flying in on a jetpack and repel from a helicoper and zipline in from blocks away, all to unveil holiday windows, "like putting on a fortnight just for holiday," people would come year after year with one couple whose life developed every year and City Lights became a family tradition
• Ignaz Gorischek - 18 - "The Next Hundred Years" for Neiman-Marcus Centennial
  Worked with material resource library and asked designers to create jewelry and products of the future, "it was all imaginary, we were all making it up, there was no right or wrong," also wishing tree, worked with Jetsons archive and found tech represented in Jetsons that exists today and created exhibition of those products, "using history to look into the future"
• Ignaz Gorischek - 17 - "Texas: The Crossroads" fortnight, description
  Paved aisles with black, vintage cars, oil derricks around columns on main floor, used Mapsco graphic to cover elevator walls, Governor Bush attended opening gala, squeaking wheel and could feel floor rumbling and sound of oil derrick errupting and columns spewed black feathers, high level of showmanship and major productions, Sandy Marple
• Ignaz Gorischek - 16 - "Texas: The Crossroads" fortnight, pitch
  Stan Mayfield pitched Stanely Marcus the idea of celebrating Texas and Stanely Marcus responded "Texas...that's the one country I never thought of doing" as his approval, "he celebrated Texas everyday but were were doing it in an official way," second floor Neiman-Marcus wall by elevator finished in leather and Stanley Marcus told Ignaz "cows are one thing that are never in short supply in Texas"
• Ignaz Gorischek - 15 - Neiman-Marcus national and Dallas history
  Nods to Neiman-Marcus history in newer stores outside of Dallas, timeline put in employee lounges to understand brief history and milestones, share history in subtle way, didn't want it to overpower what was already in the community, "more of a quiet approach, celebrate the community first"
• Ignaz Gorischek - 14 - Neiman-Marcus expanding
  Helped open over half of the Neiman-Marcus stores, used art collection to "ingratiate ourselves into the community," came in humble and worked to celebrate talent in community where store opened, researched regional and local artists and got great press from spending money in community, "definite DNA to design of the stores" and in a subtle way nod to local look, "welcome community in," unlike Bloomingdales coming to Valley View Mall and Barney's coming to Dallas with attitudes that turned people off, certain wealth and maturity for Neiman-Marcus to come to community
• Ignaz Gorischek - 13 - Fortnights, Dallas community, cultural education
  Fortnights timed to coincide with Texas State Fair to drive in traffic, Neiman-Marcus visual always needed to be "fashion accurate" for time of day or for vision of designer being represented, still including fantasy, education central while pushing boundaries, had to be knowledgable of merchandising but still putting creative spin on things but within boundaries, "people would come to Neiman's as entertainment, and then shop by the way," at one point Neiman-Marcus had an art collection to give visual break while looking at merchandise but also as a cultural experience, "Neiman-Marcus brought you the world"
• Ignaz Gorischek - 12 - Fortnights and politics
  Worked with Italian trade commission and tourism council but weren't daily points of contact with visual, "that was my job, to take people out of their comfort zone," more of a governmental component earlier on