Ignaz Gorischek - 09 - Neiman-Marcus merchandised train
Item
- Title
- Ignaz Gorischek - 09 - Neiman-Marcus merchandised train
- Description
- Billy Payton created the first customer reward program (InCircle), created train with merchandise that travelled around several states, created "millions and millions of dollars of marketing and advertising," amazingly challenging to pull off
- Media
gorischek_09