Ignaz Gorischek - 10 - Neiman-Marcus fortnights
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- Title
- Ignaz Gorischek - 10 - Neiman-Marcus fortnights
- Description
- Worked on at least three (Texas, two "festa de Italia," centennial celebration, and "happensuch" flower show), "work like you can't even imagine...like putting on a state fair in a store," travelled to countries for weeks at a time and immersing in culture; in Italy was with "pupi" puppeteers in their home in their personal wine cellar and gave him bottle of wine from anniversary year; "visual build this experience" and challenge company to come up with creative projects, got Fornasetti to work with Vespa to create new product, "unique and unusual, not the expected"; at one point had to act as a "counselor" to get them to follow through with projects; "fortnights pushed you to the limit...I remember working sixty days straight, just for coordinating the fortnight...but you could never get it anywhere else but Neiman-Marcus"
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