Ignaz Gorischek - 20 - Community spirit and brand loyalty
Item
- Title
- Ignaz Gorischek - 20 - Community spirit and brand loyalty
- Description
- Neiman-Marcus as aspirational brand, even humble products were branded and made it so "Neiman-Marcus could be part of my life," offers great experiences and then became more accessible as people worked their way up, a give and take rather than the "take" that's prevalent today, Neiman-Marcus not doing that anymore and has hurt brand loyalty, no longer same DNA as "old guard" has left, "we as individuals became the DNA of the company; when we as individuals started leaving the DNA started changing," "I don't go into Neiman's much anymore"
- Media
gorischek_20