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Neiman Marcus History, 1982, KXAS
Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story.
Photograph of Clarence "Captain" White, maitre d' at Neiman Marcus Zodiac Room
Headshot portrait of Clarence White, maître d' of Neiman Marcus Zodiac Room, visible from the chest up, wearing a dark-colored tuxedo. White is holding a tray with wine glasses on it. A small lamp and an indistinct figure can be seen in the background.
Exterior, Neiman Marcus
Photograph of the exterior of Neiman-Marcus department store in downtown Dallas, Texas. Two women can be seen exiting the department store carrying their bags, while the doorman holds open the door for the ladies with more shopping bags in hand. Their driver is seen waiting in a Rolls Royce that is parked in front of the department store.
Ignaz Gorischek - 24 - Work after Neiman's at Callison RTKL
Worked with design and architecture firm that had worked with during time at Neiman-Marcus, decided to deliberately work in a design firm, was not a good fit, started independent company
Ignaz Gorischek - 23 - Moving on from Neiman-Marcus
Knowing when you aren't willing to grow in the direction of change, deciding to leave with fond memories rather than leaving bitter, Derrill Osborn left at "top of his game" and said that's exactly why he wanted to leave then, wanted to leave feeling good about it, "the show always comes to an end"
Ignaz Gorischek - 22 - Learning about Neiman-Marcus
Reading Stanley Marcus's books, listening to other people's stories, absorbing to learn points of reference, importance of storytelling and learning about company and people, "you have to be confident in who you are to share"
Ignaz Gorischek - 21 - Lessons from the past
"The simple things have always mattered," importance of human interaction, customer service, know about the product being sold, humility and professionalism, Sewell Automotive Group modeled after Stanley Marcus and successful because of professional salespeople, wants Neiman-Marcus did in the past and "I wish they would start doing magical things," digital is important but "socialization is something we all desperately want"
Ignaz Gorischek - 20 - Community spirit and brand loyalty
Neiman-Marcus as aspirational brand, even humble products were branded and made it so "Neiman-Marcus could be part of my life," offers great experiences and then became more accessible as people worked their way up, a give and take rather than the "take" that's prevalent today, Neiman-Marcus not doing that anymore and has hurt brand loyalty, no longer same DNA as "old guard" has left, "we as individuals became the DNA of the company; when we as individuals started leaving the DNA started changing," "I don't go into Neiman's much anymore"
Ignaz Gorischek - 19 - "Paid to play" and Christmas windows
Crawl tubes amazing to watch people everyday after work, windows were always unique but holidays were always most special, enjoyed reinstating holiday trees in the Palladian windows (Stanely Marcus tradition of trees ended in 1960s), would work on trees up to a year in advance, HGTV holiday tree coverage several years in the 1990s and early 2000s to follow concept and making, importance of starting traditions, created "City Lights" event that drew around 40k people with Santa flying in on a jetpack and repel from a helicoper and zipline in from blocks away, all to unveil holiday windows, "like putting on a fortnight just for holiday," people would come year after year with one couple whose life developed every year and City Lights became a family tradition
Ignaz Gorischek - 18 - "The Next Hundred Years" for Neiman-Marcus Centennial
Worked with material resource library and asked designers to create jewelry and products of the future, "it was all imaginary, we were all making it up, there was no right or wrong," also wishing tree, worked with Jetsons archive and found tech represented in Jetsons that exists today and created exhibition of those products, "using history to look into the future"
Ignaz Gorischek - 17 - "Texas: The Crossroads" fortnight, description
Paved aisles with black, vintage cars, oil derricks around columns on main floor, used Mapsco graphic to cover elevator walls, Governor Bush attended opening gala, squeaking wheel and could feel floor rumbling and sound of oil derrick errupting and columns spewed black feathers, high level of showmanship and major productions, Sandy Marple
Ignaz Gorischek - 16 - "Texas: The Crossroads" fortnight, pitch
Stan Mayfield pitched Stanely Marcus the idea of celebrating Texas and Stanely Marcus responded "Texas...that's the one country I never thought of doing" as his approval, "he celebrated Texas everyday but were were doing it in an official way," second floor Neiman-Marcus wall by elevator finished in leather and Stanley Marcus told Ignaz "cows are one thing that are never in short supply in Texas"
Ignaz Gorischek - 15 - Neiman-Marcus national and Dallas history
Nods to Neiman-Marcus history in newer stores outside of Dallas, timeline put in employee lounges to understand brief history and milestones, share history in subtle way, didn't want it to overpower what was already in the community, "more of a quiet approach, celebrate the community first"
Ignaz Gorischek - 14 - Neiman-Marcus expanding
Helped open over half of the Neiman-Marcus stores, used art collection to "ingratiate ourselves into the community," came in humble and worked to celebrate talent in community where store opened, researched regional and local artists and got great press from spending money in community, "definite DNA to design of the stores" and in a subtle way nod to local look, "welcome community in," unlike Bloomingdales coming to Valley View Mall and Barney's coming to Dallas with attitudes that turned people off, certain wealth and maturity for Neiman-Marcus to come to community
Ignaz Gorischek - 13 - Fortnights, Dallas community, cultural education
Fortnights timed to coincide with Texas State Fair to drive in traffic, Neiman-Marcus visual always needed to be "fashion accurate" for time of day or for vision of designer being represented, still including fantasy, education central while pushing boundaries, had to be knowledgable of merchandising but still putting creative spin on things but within boundaries, "people would come to Neiman's as entertainment, and then shop by the way," at one point Neiman-Marcus had an art collection to give visual break while looking at merchandise but also as a cultural experience, "Neiman-Marcus brought you the world"
Ignaz Gorischek - 12 - Fortnights and politics
Worked with Italian trade commission and tourism council but weren't daily points of contact with visual, "that was my job, to take people out of their comfort zone," more of a governmental component earlier on
Ignaz Gorischek - 11 - Italian fortnights
Italy chosen because 70% of designer luxury goods (leather, textiles, cars, etc) came from there, tour of Lamborghini factory and zippy ride in car, "Where else would you get these experiences? Why would you leave?" amazing friendship with other professionals working at same high level
Ignaz Gorischek - 10 - Neiman-Marcus fortnights
Worked on at least three (Texas, two "festa de Italia," centennial celebration, and "happensuch" flower show), "work like you can't even imagine...like putting on a state fair in a store," travelled to countries for weeks at a time and immersing in culture; in Italy was with "pupi" puppeteers in their home in their personal wine cellar and gave him bottle of wine from anniversary year; "visual build this experience" and challenge company to come up with creative projects, got Fornasetti to work with Vespa to create new product, "unique and unusual, not the expected"; at one point had to act as a "counselor" to get them to follow through with projects; "fortnights pushed you to the limit...I remember working sixty days straight, just for coordinating the fortnight...but you could never get it anywhere else but Neiman-Marcus"
Ignaz Gorischek - 09 - Neiman-Marcus merchandised train
Billy Payton created the first customer reward program (InCircle), created train with merchandise that travelled around several states, created "millions and millions of dollars of marketing and advertising," amazingly challenging to pull off
Ignaz Gorischek - 08 - "DNA of Neiman-Marcus" continued
Neiman-Marcus built on people who are good at what they do and secure with what they do, also people came and really stayed at Neiman-Marcus, considered a newbie until hitting the ten-year mark, commitment people made to company understood after being there, understood once was there and was really happy, "you became part of that DNA, which made you feel like you were a co-owner almost, which is a nice comfortable feeling," everyone pushing the envelope
Ignaz Gorischek - 07 - "DNA of Neiman-Marcus"
Entrepreneurial, "big in size and stature...that acted like a little mom and pop on the inside," from the outside seems full of huge egos but was in practice the opposite, with Neiman-Marcus behind you you always "got to the front of the line," "everyone in Dallas had a Neiman-Marcus story"
Ignaz Gorischek - 06 - Moving from Burdines to Neiman-Marcus
Florida department store tailored to Florida lifestyle (later became Macy's and white box), stores were unique, atrium treated as museum where curator Charles Senseman (sp?) who would develop collections that rotated around to different store locations, created luxury experience rather than just selling high-end products; was nervous about moving to Neiman-Marcus and had hard transition because of uncooperative staff, creative people can be vicious, once built own team at Neiman-Marcus was "like night and day," got to work with great talent and travel the world and meet famous people, must work hard to get there